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The flagship UX event in Estonia

sTARTUp Talks presents UX Tartu 2019!


UX Tartu is powered by Pipedrive


UX Tartu will take place for the third time in Tartu on the 18th of April. The event which has previously featured speakers from Spotify, Booking.com, Velvet and Pipedrive is bringing together UX Community once again to rock this world together. 


If you are UX designer, developer, product owner or someone who thinks about UX world constantly and wants to make a difference in it, then take a leap of faith and come share your thoughts with others because great minds think alike, right?

UX TARTU EXPERIENCE:


THE ATMOSPHERE

You will be amazed by the people who are your fellow colleagues in this field. You will feel the sense of belonging and understanding because you’ve all been fighting against the use of Comic Sans and unusable products and services. You are at home.


☆ THE SPEAKERS ☆

Every one own us has our own story. Speakers at UX Tartu will share their journey through the UX world and the experience which has led them to the point where they are right now. The knowledge, wisdom and practical use cases will be combined into 20 minute inspiring Talk which will be followed by 10 minute Q&A from the audience.


☆ DEMO AREA ☆

At demo area, companies can showcase their products, technologies, latest innovations, find new employees and most of all show their support to UX Community. It will be an opportunity to make new connections and shine with your UX knowledge to help the companies to improve their products.


☆ YOU! ☆

You will be the star of the event. Without you, there can’t be any networking, knowledge sharing and fun. UX Tartu challenges you to be more open, more inspired and more community oriented because alone we can do so little but together...watch out! 


UX TARTU PRE-EVENT WITH MOBI LAB 

Just one day before UX Tartu 2019, on April 17th, UX Design Community is starting to do some warm up and prepare for UX Tartu 2019. Together with our good friend Mobi Lab, we are happy to bring in front of you talks about designers happiness and experiences. Speakers are Madis Lehtmets (Co-Founder and Designer at Remato, previously UX Designer at Booking.com) and Elmo Soomets (Designer at Mobi Lab).


UX TARTU AFTERPARTY

No great event is complete without a good afterparty, so we are excited to invite you all to the official UX TARTU 2019 Afterparty!

Venue: Forrest Tartu (Rüütli 7), Date/Time: April 18th, 10pm. 


UX Tartu is part of sTARTUp Talks which is an official side event series to sTARTUp Day - the biggest early-stage business festival in the Baltics. sTARTUp Talks is brought to life by sTARTUp HUB.

TOPICS

Is Design Going to Save the World?
Human-centered design is great for mops and phones, but it won’t solve society’s biggest problems. Design has to go from human-centered to society-centered. //The Main Topic//
The Dark Side of Design
Dark Patterns are deceptive interactions, designed to mislead or trick users into doing something they don’t want to do. In order to generate more sales, get subscriptions, and hit target numbers designers are constantly asked to create deceiving user interfaces to manipulate users. This talk will be about how we can all become better designers by saying no to Dark Patterns. //Haig Armen//
Cognitive pshychology for UX – The principle of least effort
Our brains are sopisticated machines. But even though we have intricate minds, we don’t want to think too hard – or too much – if we don’t have to. If there are several ways to do something, we choose the course of action that’s the least cognitively demanding. And this is often done without conscious thought. //Helen Kokk//
Conquer Your Fear
Fear drives much of human behavior. How do we use or abuse fear as designers? Can we increase or decrease the amount of fear in ourselves, and in others around us? What is it, anyway? How do we recognize it and deal with it, and why does all of this matter for UX? I’ll share some models and my own stories. //Jaanus Kase//
Designing Time
Time is the most valuable resource we have. Sometimes we tend to experience designs without realising or thinking about how much time will it actually cost or save us. //Allan Triik//

Program

16.00
UX TARTU 2019
16:00 - 17:00
Doors with Demo Area Open
UX TARTU 2019
16:00 - 17:00
Doors with Demo Area Open
17.00
17:00 - 17:15
Greeting Words by moderator Stefan Hiienurm
Speakers Batch I
17:15 - 17:45
"Design can save only the ones who want to be saved" - Janno Siimar, Velvet
17:45 - 18:15
"Designing Time" - Allan Triik, Cleveron
17:00 - 17:15
Greeting Words by moderator Stefan Hiienurm
Speakers Batch I
17:15 - 17:45
"Design can save only the ones who want to be saved" - Janno Siimar, Velvet
17:45 - 18:15
"Designing Time" - Allan Triik, Cleveron
18.00
Break
Speakers Batch II
18:45 - 19:15
"Why Service Design?" - Ine Marie Vassøy, Cisco Systems
Break
Speakers Batch II
18:45 - 19:15
"Why Service Design?" - Ine Marie Vassøy, Cisco Systems
19.00
19:15 - 19:45
"Conquer Your Fear" - Jaanus Kase, Pipedrive
Break
19:15 - 19:45
"Conquer Your Fear" - Jaanus Kase, Pipedrive
Break
20.00
Speakers Batch III
20:15 - 20:45
"The Dark Side of Design" - Haig Armen, LiFT Studios
20:45 - 21:15
"Cognitive Psychology for UX. The Principle of Least Effort." - Helen Kokk, Nortal
Speakers Batch III
20:15 - 20:45
"The Dark Side of Design" - Haig Armen, LiFT Studios
20:45 - 21:15
"Cognitive Psychology for UX. The Principle of Least Effort." - Helen Kokk, Nortal
21.00
21:15 - 21:30
End words
21:15 - 21:30
End words
22.00
Afterparty at Forrest (Rüütli 7)
Afterparty at Forrest (Rüütli 7)

Organizers have the right to make changes in the program.

SPEAKERS

INE MARIE VASSØY
Service Designer at Cisco Systems
HAIG ARMEN
Digital Designer
HELEN KOKK
UX/SD Lead at Nortal
ALLAN TRIIK
UX/UI Designer at Cleveron
JANNO SIIMAR
Design Lead & Partner at Velvet
JAANUS KASE
Senior Product Design Consultant at Pipedrive
MADIS LEHTMETS
Co-Founder and Designer at Remato, previously UX Designer at Booking.com
ELMO SOOMETS
Designer at Mobi Lab
STEFAN HIIENURM
Design Director at Solvers

TICKETS

EARLY BIRD PASS

39€

   Early Bird Tickets are SOLD OUT!    Access to the Conference and afterparty. Includes food and coffee breaks.

VISITOR PASS

49€

SOLD OUT!

DEMO AREA

150€

SOLD OUT! UX Tartu Demo Area Ticket provides you 2x2m demo space at demo area and 2 conference passes.

sTARTUp Talks keeps that entrepreneurial energy high throughout the year by bringing industry changing topics to a wider scale and stage. We are going to speak up and gather people around topics which will make a difference in their life and work. sTARTUp Talks wants to inspire people to make their own business, come up with a new technology solution, get new knowledge and insight of the industry and find new contacts who will help them to go forward. We hope to gather up TALENT to build well-connected communities which will inspire each other to grow and develop further. Tartu might be a small city but knowing the companies, people and ideas here, together they are everything else but small.


sTARTUp Talks consists of 4 different events - sTARTUp Gaming, sTARTUp AI, UX Tartu and sTARTUp Psychology. 


sTARTUp Talks is an official side event series to sTARTUp Day - the biggest early-stage business festival in Baltics. sTARTUp Talks is brought to life by sTARTUp HUB.


PARTNERS

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PARTNERS